You've heard the tale of the cobbler's children who have the most worn shoes at school? Shoes full of holes, patched up, leaking, broken to pieces.
Smart kids, clean tidy haircuts kids, well mannered, good natured, hard working, fun to be around - it's just the shoes that look out of place and tatty.
And what about that guy who came to fit your new boiler last autumn - he's still using an open fire in his house.
And the accountant who failed to submit his tax returns in time or the builder with the conversion that seems to be taking forever? Yes, you're probably very familiar with stories like these.
Busy, professional people, in demand and spreading themselves so thin that when it comes to finding the time do what they need to do for their own benefit, they're already committed.
You might be one of them, so busy being busy that important essentials get overlooked or have to go on the back burner.
When you're running to stand still it's surprising how little attention the kids shoes can end up having.
Wed design, SEO and web development companies are far from the exception when it comes to sacrificing home page comforts for the sake of keeping clients happy.
You'd be amazed at the numbers of expert web development and SEO teams whose own sites leave a great deal to be desired on the optimisation stakes.
There are all kinds of things you can find missing or lacking the tender loving care that by right you should expect to see from professionals such as: • Headlines not marked as H1 tags • Poor or missing meta data • An incomplete or non optimised page title or page description • Excessive amounts of code littering the placements • Missing alt tags • Fat files • Broken links • Poor navigation • Slow load times • Weak, cheap content Individually none of these snags will necessarily prove fatal and each should be able to be sorted out with a little time and adequate resources.
Together though, they add up to trouble.
The sort of trouble that is going to have the Google search 'bots wincing and the site slipping and sliding its way around the non-viable nether regions of SERPs.
That's no good to anyone.
Don't fall into the 'tatty shoes' trap.
Find time to get the basics right first time, every time.
Talk to your SEO expert today to find out how they can help you.
Smart kids, clean tidy haircuts kids, well mannered, good natured, hard working, fun to be around - it's just the shoes that look out of place and tatty.
And what about that guy who came to fit your new boiler last autumn - he's still using an open fire in his house.
And the accountant who failed to submit his tax returns in time or the builder with the conversion that seems to be taking forever? Yes, you're probably very familiar with stories like these.
Busy, professional people, in demand and spreading themselves so thin that when it comes to finding the time do what they need to do for their own benefit, they're already committed.
You might be one of them, so busy being busy that important essentials get overlooked or have to go on the back burner.
When you're running to stand still it's surprising how little attention the kids shoes can end up having.
Wed design, SEO and web development companies are far from the exception when it comes to sacrificing home page comforts for the sake of keeping clients happy.
You'd be amazed at the numbers of expert web development and SEO teams whose own sites leave a great deal to be desired on the optimisation stakes.
There are all kinds of things you can find missing or lacking the tender loving care that by right you should expect to see from professionals such as: • Headlines not marked as H1 tags • Poor or missing meta data • An incomplete or non optimised page title or page description • Excessive amounts of code littering the placements • Missing alt tags • Fat files • Broken links • Poor navigation • Slow load times • Weak, cheap content Individually none of these snags will necessarily prove fatal and each should be able to be sorted out with a little time and adequate resources.
Together though, they add up to trouble.
The sort of trouble that is going to have the Google search 'bots wincing and the site slipping and sliding its way around the non-viable nether regions of SERPs.
That's no good to anyone.
Don't fall into the 'tatty shoes' trap.
Find time to get the basics right first time, every time.
Talk to your SEO expert today to find out how they can help you.
Source...