How to Choose Effective Sales-Generating Keywords
Many professionals will ask the question - Why do I need to choose keywords for my website/blog or social networking profile? When a visitor lands on your site or other business-related page, they are looking for accurate information relating to their search.
It's frustrating to have to 'wade' through large sections of information before finding what you were looking for in the first place.
That's where keywords come in - a visitor will enter a keyword or phrase, and a list of results will be displayed by the search engine.
The user can then navigate to the correct site or profile.
It's therefore essential that you choose the correct keywords - as, in a way, they act as a 'sign' - pointing visitors in the direction of your website, instead of your competitors' site.
So, when you are writing a page, you should always take a step back and think carefully about the kind of search terms or keywords people would enter to find it on a search engine.
It's always best to think of too many keywords, rather than too few.
Ideally, choose between 3-5 'main' keywords that accurately sum up your business or the products/services that you sell.
You can then choose a selection of alternative 'secondary' words and phrases, to also include in your content.
If you are unsure as to where you should start, look on-line for search engine optimization software.
There are many open source versions available, allowing you to 'test' the effectiveness of a keyword, many also include the facility to check the keywords that your competitors are using, and their success rate.
When choosing your keywords, think about how generic phrases are.
For example, if you enter the key phrase 'web design' on the Internet, thousands of results will appear.
Ideally, you need to narrow down the keywords to be as unique as possible to your site/blog/profile, but still use commonly-used phrases.
As an example, if you are a web designer from London 'Web Designer London' could be a good option (or even narrow the search down further to a specific area within London).
Remember, there's a lot of competition out there, so it's a matter of being spotted amongst the crowd - more specific keywords can help your business to stand out on search engines.
It's not always an easy process, a little research is required, and you may want to get input from your staff.
As an idea, why not hold a brain-storming session, and then select the keywords that are most-commonly contributed.
Even so, it's worth bearing in mind that an average search phrase can quite often bring up in excess of 4 million results - and that's a lot of competition! As you market your site/blog or profile, use software such as Google Analytics to track site traffic, and find out which keywords are working for you.
With time, you will find the perfect combination of keywords and phrases.
It's frustrating to have to 'wade' through large sections of information before finding what you were looking for in the first place.
That's where keywords come in - a visitor will enter a keyword or phrase, and a list of results will be displayed by the search engine.
The user can then navigate to the correct site or profile.
It's therefore essential that you choose the correct keywords - as, in a way, they act as a 'sign' - pointing visitors in the direction of your website, instead of your competitors' site.
So, when you are writing a page, you should always take a step back and think carefully about the kind of search terms or keywords people would enter to find it on a search engine.
It's always best to think of too many keywords, rather than too few.
Ideally, choose between 3-5 'main' keywords that accurately sum up your business or the products/services that you sell.
You can then choose a selection of alternative 'secondary' words and phrases, to also include in your content.
If you are unsure as to where you should start, look on-line for search engine optimization software.
There are many open source versions available, allowing you to 'test' the effectiveness of a keyword, many also include the facility to check the keywords that your competitors are using, and their success rate.
When choosing your keywords, think about how generic phrases are.
For example, if you enter the key phrase 'web design' on the Internet, thousands of results will appear.
Ideally, you need to narrow down the keywords to be as unique as possible to your site/blog/profile, but still use commonly-used phrases.
As an example, if you are a web designer from London 'Web Designer London' could be a good option (or even narrow the search down further to a specific area within London).
Remember, there's a lot of competition out there, so it's a matter of being spotted amongst the crowd - more specific keywords can help your business to stand out on search engines.
It's not always an easy process, a little research is required, and you may want to get input from your staff.
As an idea, why not hold a brain-storming session, and then select the keywords that are most-commonly contributed.
Even so, it's worth bearing in mind that an average search phrase can quite often bring up in excess of 4 million results - and that's a lot of competition! As you market your site/blog or profile, use software such as Google Analytics to track site traffic, and find out which keywords are working for you.
With time, you will find the perfect combination of keywords and phrases.
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