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Facebook Page Insights Analyst Role

The final admin role Facebook has added to its repertoire is Insights Analyst. The Insights Analyst is exclusively allowed to see the Insights of an organization’s Facebook Page. This helps the insights analyst focus on what they are there for, Facebook metrics and social analytics. The insights analyst focuses on really breaking down the Facebook Insights into what people will not only understand but it will alter the way the page is run to improve upon the reports and conclusions this person draws.

They don’t need access to all of the functions of a Facebook Page in order to do this which allows for more security in knowing that there can be second or third opinions on the insights of a page without any of the content, ideas, or information you don’t want them to see leaking out.

Why You Should Use Facebook Admin Roles

Designating admin roles will create pros and cons in any situation, but overall it is a positive for any large organization. For smaller organizations, I would suggest shying away from splitting it up too early and really losing the voice of your organization.

The argument for having individuals work at different roles is to optimize your Facebook Page. One person may be very skilled at most all of the options, but having to focus on everything takes away from the level of quality your organization could reach. Having a few people come on as advertisers, moderators, and insights analysts helps relieve the work load and lets those who may specialize in those types of areas take over while you focus on the “meat and potatoes” of the page.

It helps to know that there’s someone who specializes in analytics taking a look at and breaking down your insights so you don’t have to use the time doing it yourself when you could be creating posts and scouring for new material, or what have you.

For bigger organizations, the one thing to be careful of is being too lax in checking in on all admins. Just because they don’t have certain privileges doesn’t mean they may not be able to accidentally hurt the companies’ reputation with a well-intentioned comment or message that was just read or taken the wrong way.

Additional reporting provided by Danielle Deschaine.