In today's marketing arena, remaining competitive depends heavily on building a strong brand. Promotional products can help you earn brand recognition and customer loyalty by keeping your name in front of your target audience. If you're looking for ideas to build your business, take a look at these five ways to tap into the power of promotional products.
Build Brand Recognition
In order to compete with other well-known companies, you need a brand that people will recognize and remember when they're ready to buy. Promotional products help build brand recognition by keeping your name and logo in front of your potential customers. Giving away pens, magnets, shirts, notepads, calendars, and other commonly used items helps make sure your target audience sees your brand every day.
Drive Traffic to Your Website
Promotional products make regular appearances at conferences, trade shows, seminars, and vendor fairs. By including your url on pens, notepads, and other giveaway items, you increase the chance that recipients will not only recognize your brand, but also visit your website when they need your products or services.
Increase Customer Loyalty
Reward repeat or high-spending customers with branded thank-you gifts. When you say thanks with a free shirt, mouse pad, magnet, or pen, you increase the positive association that customer has with your brand, making it more likely that he or she will shop with you again. You can also include freebies like magnetized business cards or bookmarks with each order.
Offer Incentives
Running a contest or giveaway can be a great way to attract people to your website or email list. Your contest prize might be a branded item such as a t-shirt or hat. But even if you're giving away a high-dollar prize like an iPad, be sure you include some branded items (pens, magnets, accessories) when you ship the prize to the winner.
Employee Recognition
Promotional products aren't just for customers. Reward employee initiative or years of service with branded watches, quality pens, golf equipment, desk clocks, or other items of appreciation. Your employees will be proud to use or display their special gifts, and you'll gain another opportunity for building brand loyalty among both employees and their friends and family.
Promotional products have the power to keep your brand visible amid the clamor of a highly competitive market. Keep your name in front of your customers and they'll be more likely to return to your business when it matters most.
Build Brand Recognition
In order to compete with other well-known companies, you need a brand that people will recognize and remember when they're ready to buy. Promotional products help build brand recognition by keeping your name and logo in front of your potential customers. Giving away pens, magnets, shirts, notepads, calendars, and other commonly used items helps make sure your target audience sees your brand every day.
Drive Traffic to Your Website
Promotional products make regular appearances at conferences, trade shows, seminars, and vendor fairs. By including your url on pens, notepads, and other giveaway items, you increase the chance that recipients will not only recognize your brand, but also visit your website when they need your products or services.
Increase Customer Loyalty
Reward repeat or high-spending customers with branded thank-you gifts. When you say thanks with a free shirt, mouse pad, magnet, or pen, you increase the positive association that customer has with your brand, making it more likely that he or she will shop with you again. You can also include freebies like magnetized business cards or bookmarks with each order.
Offer Incentives
Running a contest or giveaway can be a great way to attract people to your website or email list. Your contest prize might be a branded item such as a t-shirt or hat. But even if you're giving away a high-dollar prize like an iPad, be sure you include some branded items (pens, magnets, accessories) when you ship the prize to the winner.
Employee Recognition
Promotional products aren't just for customers. Reward employee initiative or years of service with branded watches, quality pens, golf equipment, desk clocks, or other items of appreciation. Your employees will be proud to use or display their special gifts, and you'll gain another opportunity for building brand loyalty among both employees and their friends and family.
Promotional products have the power to keep your brand visible amid the clamor of a highly competitive market. Keep your name in front of your customers and they'll be more likely to return to your business when it matters most.
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