Every article writer wants to know how to grab the reader fast and keep them reading throughout the article.
Well...
It's a good question, and I'm going to give you a solid answer, with the marketing solution packed in "sticky tabs" you can reuse yourself.
Headings and sub-headings are the key focus of article readers and if they don't see what they want in those, the rest of the article won't even be noticed.
Readers online scan the article for interesting sub-headers and if they find nothing to light their fire, they move on to the next page.
So the trick is to write sexy, alluring headings and sub-headings that magnetically attract your audience (or if you prefer, grab them by the short hairs and drag them into the bedroom) either way, you want to keep your audience focused on the articles you write all the way to the resource box.
Writing an article in 15 minutes is easy - you know your topic, you write your headers and sub-headers, then fill in the spaces with your story and information.
Don't forget to include personality and punch - readers appreciate interesting information.
Capture Attention - When Bill Clarke spouts off his fact list that 75% of all readers are looking for sex, violence, blood and guts, he isn't really meaning that readers want to read gory details.
They don't.
They just want the feeling of experiencing rapid heart rates that drive them to the brink of heart failure (or off the edge of their chair) before they stop breathing.
We all want excitement in our lives and one way to grab that excitement is to write thrillers or read them, as the case may be, to keep ourselves living on that proverbial edge of death.
We don't REALLY want to die...
we just want the near death experience.
That's how a good writer captures his audience.
He brings them to the very edge of the cliff and waits patiently with the hook dangling, until they start to reach over the edge, before he brings them back to safety.
His audience is sold out by the end of the first line - or title - and never completely takes back his heart.
Keep up the Action - With each driving statement of force, or sub-heading, the writer presses the article reader toward the edge.
Action, motion, captivation will keep your reader teetering over the rocks.
Conversation, heated discussions, and actions empower the reader to participate in the story, right alongside the hero.
Each time you allow your reader to grasp the safety net and hold on, you have to follow that secure feeling with a little bit more teetering to carry your reader through the article.
Your reader just cannot feel "secure" until AFTER he's arrived at the resource box, where his security is derived from responding to your call to action.
Every sub-heading must be an action advisory, driving the reader to keep reading until they arrive at the end of the article where they find security and solution in the final sub-header - located in the midst of your call to action, where you bring the reader back to your website for the ultimate solution.
Focus on Intensity - 70% of your article must be parallel writing, conjecture that stimulates the reader into action with a variety of action based words that keep moving toward the ultimate purpose of your article, a response.
You want response to what you write, so your article must keep the reader moving toward that response.
At the end of your article a call to action is required to bring the reader to the action you prefer.
The objective of the article is to inform your reader in a creative and informative manner that encourages them to seek out more information.
The 'more information' part is in the resource box at the end of the page, where you invite the reader to do a specific act that will get them more information on the topic they've been reading.
Perfunctory Solution - as my little mini-me calls the answer to about any problem - is revealed in the final paragraph of your article, which is ALWAYS the resource box.
Ending your article before your reader enters the resource box allows them to realize they've finished reading and escape before you give them directions.
Well...
It's a good question, and I'm going to give you a solid answer, with the marketing solution packed in "sticky tabs" you can reuse yourself.
Headings and sub-headings are the key focus of article readers and if they don't see what they want in those, the rest of the article won't even be noticed.
Readers online scan the article for interesting sub-headers and if they find nothing to light their fire, they move on to the next page.
So the trick is to write sexy, alluring headings and sub-headings that magnetically attract your audience (or if you prefer, grab them by the short hairs and drag them into the bedroom) either way, you want to keep your audience focused on the articles you write all the way to the resource box.
Writing an article in 15 minutes is easy - you know your topic, you write your headers and sub-headers, then fill in the spaces with your story and information.
Don't forget to include personality and punch - readers appreciate interesting information.
Capture Attention - When Bill Clarke spouts off his fact list that 75% of all readers are looking for sex, violence, blood and guts, he isn't really meaning that readers want to read gory details.
They don't.
They just want the feeling of experiencing rapid heart rates that drive them to the brink of heart failure (or off the edge of their chair) before they stop breathing.
We all want excitement in our lives and one way to grab that excitement is to write thrillers or read them, as the case may be, to keep ourselves living on that proverbial edge of death.
We don't REALLY want to die...
we just want the near death experience.
That's how a good writer captures his audience.
He brings them to the very edge of the cliff and waits patiently with the hook dangling, until they start to reach over the edge, before he brings them back to safety.
His audience is sold out by the end of the first line - or title - and never completely takes back his heart.
Keep up the Action - With each driving statement of force, or sub-heading, the writer presses the article reader toward the edge.
Action, motion, captivation will keep your reader teetering over the rocks.
Conversation, heated discussions, and actions empower the reader to participate in the story, right alongside the hero.
Each time you allow your reader to grasp the safety net and hold on, you have to follow that secure feeling with a little bit more teetering to carry your reader through the article.
Your reader just cannot feel "secure" until AFTER he's arrived at the resource box, where his security is derived from responding to your call to action.
Every sub-heading must be an action advisory, driving the reader to keep reading until they arrive at the end of the article where they find security and solution in the final sub-header - located in the midst of your call to action, where you bring the reader back to your website for the ultimate solution.
Focus on Intensity - 70% of your article must be parallel writing, conjecture that stimulates the reader into action with a variety of action based words that keep moving toward the ultimate purpose of your article, a response.
You want response to what you write, so your article must keep the reader moving toward that response.
At the end of your article a call to action is required to bring the reader to the action you prefer.
The objective of the article is to inform your reader in a creative and informative manner that encourages them to seek out more information.
The 'more information' part is in the resource box at the end of the page, where you invite the reader to do a specific act that will get them more information on the topic they've been reading.
Perfunctory Solution - as my little mini-me calls the answer to about any problem - is revealed in the final paragraph of your article, which is ALWAYS the resource box.
Ending your article before your reader enters the resource box allows them to realize they've finished reading and escape before you give them directions.
Source...