Scent marketing involves a very unique and subliminal approach towards advertising oneself.
Like verbal and visual marketing, scent marketing uses the same fundamental methods, yet the platform is different.
Smell is the catalyst in this case, and it involves a collection of intricate and carefully crafted smells, that represents some entity and distinguishes it from others.
The application of this scent is in efforts of providing a pleasant experience to consumers and clients alike and therefore, subliminally suggesting their return.
Furthermore, this distinguishing scent is designed to follow the recipient well beyond their visit with some company.
This provides for added leverage.
Scent machines are the way theses smells are developed.
Careful consideration goes into picking and deriving scents that represent a company.
Think about the smells you may encounter when walking into your favorite department store, or the local supermarket.
These smells are by no means an accident.
They are usually smells that are pleasant and tolerable and can be picked up well beyond the confines of the company's facility.
The reminder is an extended effort to lure you, the consumer, back to the facility.
Think about those vintage Disney cartoons, where one of the characters seem to be hypnotized and floating through the air assisted by the aroma of a big juicy steak, or some other tantalizing type of food.
This is the epitome of scent systems, and at the right time in the right atmosphere, theses scents are released and scans the area of the general public, where it is subliminally received and stored for future reference.