- Whether sexy, funny, sarcastic or tongue-in-cheek, writing a clever phrase into an advertisement is an ideal way to catch potential customers' attention. For a small easel display or a large billboard, create a quick, memorable phrase that passes on a message creatively. Mix the phrase with a simple image of a product or service from your store. For example, for a swimming pool supply company, you might display a poster board with just an empty swimming pool with a diving board on a white board. Underneath, you might write "Pool yourself together. Come on to Smith's for all your essential pool supplies!"
- A hand-drawn illustration, in pen and ink or pencil, adds a personal and creative touch to the advertisement. Hire a talented artist to draw a sketch for the advertisement, either something literal related to the company, a character, or a fanciful drawing or border that draws attention. For example, an artist may create a jungle-like image, with big leaves and trees, with books hanging from all the limbs, like apples, in a poster board advertisement for a bookstore.
- Create a simple logo or separate symbol that helps consumers identify with your product. Hire a graphic designer or a marketing company to create a graphic that captures the essence of your company or product. Put the label on a billboard with a short piece of text, just the logo itself and which exit to turn for the store or service. For example, for an auto insurance company, the graphic may be a mix between a hand and a key, providing a sense to a driver that the company, if she purchases a plan, will watch over her and care for her safety.
- Exaggerate the effect of a service or product. Write the text as an understatement and create an exaggerated image. For example, in a spa and salon, show an image of a smiling woman with a huge hair. Write copy that says "The customer is always right...but not about hair. Let our experts help you select the best 'new you!'"
Clever Phrase
Illustration
Graphic Design
Larger than Life
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