Novice internet marketers or those who are interested in adopting internet marketing as their profession should understand the basic knowledge of website designing and development.
It is not possible for many people to pay at initial stages so they look for affordable and easy way outs for creating web design and development services.
Websites is composed of many components organized by the designer to attract internet audience.
A good website attracts customers whereas a bad design may become a reason of failing your business.
Website is your virtual office, display center or place that represents and signifies your online presence.
There are many ways you can design or build a website since information pertaining to website designing is easily available online.
You may use open source technology or hire a professional to create stunning websites while at the same you can also download readymade templates available at no cost on the internet.
Designing a website or simply selecting a web design template is an old debate.
Many novice users, who just put their right foot forward, indulge into using templates rather than going for an option of expensive website designing.
Creating an online presence with properly designed website is a must requirement for anyone who wants to engage him in the internet marketing business.
It is obvious that professionally designed custom website has more chances to win as compared to that based upon commonly used web templates.
It is also simple to understand that you are in marketing business and promotion of your products in a good persuasive manner is your only tool to get business.
Your image and first impression is everything you need to be successful in this kind of business so the more professional it should look the better.
Professionally designed website is more credible and wins trust of your clients easily.
However, many business owners seem to neglect this reality.
Custom web design is expensive than templates but the advantages compensate the high price.
You get unique designs and it is friendly for search engines.
You can have custom features according to your budget and the website has adaptability as well as scalability.
The downside is that building a custom website is not only expensive but the owner has to be knowledgeable of coding the website.
However, in case you are not knowledgeable then you can choose open source technology such as Content Management System.
Custom-built website has better results when it comes to branding of your company or products.
You can also place your company logo and other graphics or relevant material on your website.
On the other hand, templates are of two kinds; custom made and readymade free templates.
You can invest in a little and get yourself a custom-made web design template that you can recycle yourself by using your own skills or simply download a free readymade template from any website on the internet to build your website.
They are a good option to those who have tight budget or want to have some creative ideas.
These templates require less time to construct and they are easy to use but the downside of these templates is that they are not original or special to cater your needs of business and marketing.
Many other users worldwide might be using the same template you chose.
Nor these are exclusive and neither are they search-engine friendly.