There's a mix of opinions regarding the use and integration of QR Codes and Mobi Tags with print advertising campaigns these days.
Some people feel the concept is too much hassle (if you don't have the app on your smartphone you have to download it first before you can scan the code); some feel the technology is already antiquated; and some people love the ability to connect with a company by scanning a code from a print medium like a business card, brochure or flyer with their smartphones.
I think there's an opportunity to use them effectively for your insurance agency. And the surprising thing is that the demographic that is most likely to use the technology is between the ages of 33-52, which is the age of our target audience.
Choose to use them in an unobtrusive way for the clients or prospects that want to connect with you via print to digital. If you use the images in an asthetic way it won't turn people off that are anti-code.
Use a QR code and Mobi Tag(Microsoft platform of a QR Code) on all of your print marketing pieces, ads, business cards and your exterior signs that are visible from a parking lot where a lot of people mingle and drink coffee in the morning.
What I've learned is that you want to be careful not to direct the link to a page that isn't mobile-friendly. A common mistake people make with QR codes is linking them to a web page that is really long and results in a lot of scrolling on a Smartphone - that is a hassle.
What you should do instead is create a sort of mobile/digital business card that fits perfectly on their smart phone screen - no scrolling necessary. The business card then has links that can be activated by touch.
The links I chose:
* The company logo on the card links to the homepage of the website
* The phone number naturally calls the office when touched
* Personal email
* A couple of email links - one for " Free Insurance Quote " and one for information about "Commercial Insurance"
* And icon links to all of your social media sites such as Facebook, Twitter and LinkedIn, but all of the links are in mobile format - again for ease of use and interactivity.
Here is a link to see what the digitized card looks like with functionality:
http://www.pixeloncanvas.com/keyscan/waynekeyscan.html
I've had a great response from clients about increasing our accessibility for them using these technologies.
Some people feel the concept is too much hassle (if you don't have the app on your smartphone you have to download it first before you can scan the code); some feel the technology is already antiquated; and some people love the ability to connect with a company by scanning a code from a print medium like a business card, brochure or flyer with their smartphones.
I think there's an opportunity to use them effectively for your insurance agency. And the surprising thing is that the demographic that is most likely to use the technology is between the ages of 33-52, which is the age of our target audience.
Choose to use them in an unobtrusive way for the clients or prospects that want to connect with you via print to digital. If you use the images in an asthetic way it won't turn people off that are anti-code.
Use a QR code and Mobi Tag(Microsoft platform of a QR Code) on all of your print marketing pieces, ads, business cards and your exterior signs that are visible from a parking lot where a lot of people mingle and drink coffee in the morning.
What I've learned is that you want to be careful not to direct the link to a page that isn't mobile-friendly. A common mistake people make with QR codes is linking them to a web page that is really long and results in a lot of scrolling on a Smartphone - that is a hassle.
What you should do instead is create a sort of mobile/digital business card that fits perfectly on their smart phone screen - no scrolling necessary. The business card then has links that can be activated by touch.
The links I chose:
* The company logo on the card links to the homepage of the website
* The phone number naturally calls the office when touched
* Personal email
* A couple of email links - one for " Free Insurance Quote " and one for information about "Commercial Insurance"
* And icon links to all of your social media sites such as Facebook, Twitter and LinkedIn, but all of the links are in mobile format - again for ease of use and interactivity.
Here is a link to see what the digitized card looks like with functionality:
http://www.pixeloncanvas.com/keyscan/waynekeyscan.html
I've had a great response from clients about increasing our accessibility for them using these technologies.
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