I get some rolled eyes when I bring this subject up and quite honestly, I don't know why I haven't written about it before.
Well, the time has come.
Yes, I know your sales page is supposed to be so awe inspiring that by the time the prospect gets down to the bottom of it he can't wait to whip out his wallet and give you his hard earned cash.
Well, if that's the case, why is it that if we get a conversion of 2% we're as happy as a pig in mud? I mean come on...
98% of the folks who came to our sales page didn't think very much of it.
Well, there is a reason for that and it goes beyond the sales page itself.
How did you get the prospect there in the first place? Did they just stumble onto the sales page from a search engine query? If so, then yes, your sales page has to do ALL the work.
But what if you did some pre-selling BEFORE they got to your sales page? Think it won't help conversions any? If you think not, you're dead wrong.
Pre-selling is one of the most effective ways to increase the conversion percent of your sales copy.
The question is, how do we pre-sell? Your pre-sell message should basically be a condensed version of your sales page.
It should have a great subject or headline, go over the main features and benefits of the product or service and finish with a strong call to action to get the prospect to your sales page.
The pre-sell actually should be more geared to getting them TO the sales page than to actually trying to sell them.
In order to do this, you need to take a stronger approach than you would with your sales page.
If that sounds odd, it's not.
See, with a pre-sell message, you don't have as much time or space to connect with the prospect.
If it's an email pre-sell then you should do it in 2500 characters or less.
That's about two or three short paragraphs.
So in order to do this, you have to get to the point.
Forget about testimonials, don't give them the value or price of the package, leave out the PS and don't even give them a buy now link.
Let them go to the sales page to get the rest of the information.
Just tell them enough to get them excited about the product which comes down to telling them what it is, why they need it and that they have to get it NOW.
If your pre-sell message is carefully constructed, your sales page will have much better conversions in the long run.
Want more great copywriting tips? Check out the link in my signature.
You'll be writing crackerjack copy in no time flat.
To YOUR Success, Steven Wagenheim
Well, the time has come.
Yes, I know your sales page is supposed to be so awe inspiring that by the time the prospect gets down to the bottom of it he can't wait to whip out his wallet and give you his hard earned cash.
Well, if that's the case, why is it that if we get a conversion of 2% we're as happy as a pig in mud? I mean come on...
98% of the folks who came to our sales page didn't think very much of it.
Well, there is a reason for that and it goes beyond the sales page itself.
How did you get the prospect there in the first place? Did they just stumble onto the sales page from a search engine query? If so, then yes, your sales page has to do ALL the work.
But what if you did some pre-selling BEFORE they got to your sales page? Think it won't help conversions any? If you think not, you're dead wrong.
Pre-selling is one of the most effective ways to increase the conversion percent of your sales copy.
The question is, how do we pre-sell? Your pre-sell message should basically be a condensed version of your sales page.
It should have a great subject or headline, go over the main features and benefits of the product or service and finish with a strong call to action to get the prospect to your sales page.
The pre-sell actually should be more geared to getting them TO the sales page than to actually trying to sell them.
In order to do this, you need to take a stronger approach than you would with your sales page.
If that sounds odd, it's not.
See, with a pre-sell message, you don't have as much time or space to connect with the prospect.
If it's an email pre-sell then you should do it in 2500 characters or less.
That's about two or three short paragraphs.
So in order to do this, you have to get to the point.
Forget about testimonials, don't give them the value or price of the package, leave out the PS and don't even give them a buy now link.
Let them go to the sales page to get the rest of the information.
Just tell them enough to get them excited about the product which comes down to telling them what it is, why they need it and that they have to get it NOW.
If your pre-sell message is carefully constructed, your sales page will have much better conversions in the long run.
Want more great copywriting tips? Check out the link in my signature.
You'll be writing crackerjack copy in no time flat.
To YOUR Success, Steven Wagenheim
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