One of the goals of those seeking success with dollar stores is to build dollar store sales for their business.
Another goal is to quickly sell out of all merchandise carried in inventory.
Put those two goals together and suddenly you can understand why some store owners feel the way to achieve success with dollar stores is to keep the lobby of their store stuffed full of merchandise.
To some of these owners it doesn't matter as much what is on display as it does to simply keep things close to the entrance filled to the brim.
Yet they soon worry about the flat dollar store sales being achieved from sales of these items.
And then their store traffic seems to take a nosedive as does overall sales for their business.
If these owners were to take a step back and really see their store through the eyes of a customer they would realize where their problem starts - it is their lobby displays.
They have literally created an obstacle course for their shoppers to negotiate.
Worse yet, the items displayed are the very items shoppers have seen and rejected time and again in previous store visits.
To the shopper this signals difficulty getting around in the store and the likelihood there is nothing new to see anywhere.
Some will go ahead and pick up the few consumables they need, pay and leave.
Others will decide it is too much work and the rewards just aren't worth the effort.
They simply turn around and leave without shopping at all.
If you are seeking success with your business the place to start is with the lobby of your store.
You want every person entering to immediately stop and scope out your store, and then quickly realize this is a store they want to investigate.
It is easy to enter the store, and the products being displayed close to the entrance are new and different.
They are products shoppers want to purchase.
Consider your entrance and lobby area to be 'traffic-central' for your business.
Merchandise needs to be on display.
Yet movement needs to be easy for every shopper coming and going through the area.
Proper lobby management is one of the important, yet often overlooked tasks those seeking success with dollar stores must perform.
Change things out in your lobby.
Don't use it as the main place for liquidation efforts.
Keep the hot-selling items on display in your lobby and soon your dollar store sales will start to reflect your efforts.
Another goal is to quickly sell out of all merchandise carried in inventory.
Put those two goals together and suddenly you can understand why some store owners feel the way to achieve success with dollar stores is to keep the lobby of their store stuffed full of merchandise.
To some of these owners it doesn't matter as much what is on display as it does to simply keep things close to the entrance filled to the brim.
Yet they soon worry about the flat dollar store sales being achieved from sales of these items.
And then their store traffic seems to take a nosedive as does overall sales for their business.
If these owners were to take a step back and really see their store through the eyes of a customer they would realize where their problem starts - it is their lobby displays.
They have literally created an obstacle course for their shoppers to negotiate.
Worse yet, the items displayed are the very items shoppers have seen and rejected time and again in previous store visits.
To the shopper this signals difficulty getting around in the store and the likelihood there is nothing new to see anywhere.
Some will go ahead and pick up the few consumables they need, pay and leave.
Others will decide it is too much work and the rewards just aren't worth the effort.
They simply turn around and leave without shopping at all.
If you are seeking success with your business the place to start is with the lobby of your store.
You want every person entering to immediately stop and scope out your store, and then quickly realize this is a store they want to investigate.
It is easy to enter the store, and the products being displayed close to the entrance are new and different.
They are products shoppers want to purchase.
Consider your entrance and lobby area to be 'traffic-central' for your business.
Merchandise needs to be on display.
Yet movement needs to be easy for every shopper coming and going through the area.
Proper lobby management is one of the important, yet often overlooked tasks those seeking success with dollar stores must perform.
Change things out in your lobby.
Don't use it as the main place for liquidation efforts.
Keep the hot-selling items on display in your lobby and soon your dollar store sales will start to reflect your efforts.
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