The logo is one of the most powerful tools of the branding that makes a company recognizable and unique amongst the audience.
Its main purpose is to present the company in front of the world in a unique, memorable and attractive way that will make it stand out and be remembered.
The logo is the association with the brand, the signature, the message and the mission.
The logo is not a commercial tool, nor is a sales tool; it is the company with its unique appearance and brand in the industry.
Technically, the logo is a graphical element - a piece of art, creativity and talent that represents a company in the best way.
So, how to create the most effective and successful logo? Almost everyone can create a simple logo that is a combination of drawings, symbols, pictures and colors.
However, to create a successful logo, you need something more.
Here is a list of simple steps that a logo designer should be follow for the creation of a great looking and a successful logo:

• Memorable and recognizable - this is the most important factor that makes a logo effective.
  It can be beautiful or unattractive, it can be colorful or white&black, it can be big or small, however if it is not memorable, the logo is useless.
  
• Simple and unique - the successful logo is easy to recognize and remember and it is absolutely original.
  Here is a good place to mention how important is to rely on unique and professional work of the logo designer who imply the "out of box" approach and creativity in his portfolio.
  
• Appropriate and impressive - the logo should evoke positive impression and emotions.
  It must be moral and appropriate in different countries and cultures.
  
• Brilliant work of professionals - the logo must be the perfect visual representation of your brand, realized professionally.
  

Another important factor for the successful logo is the creation process:

• Research and analysis - the process of creating a logo begins with preparation.
  Understanding the goals, the mission, the message and the style of the client is the start.
  Then it comes the industry, the audience, the competition and the latest trends in the logo design.
  
• Conceptualizing and sketching - The most successful logo is built with a concept that represents the client and his message.
  This is the step of the process that allows the logo designer to be daring, extraordinary and creative to unleash his talents, knowledge and imagination.
  Together with the results from the research, the logo designer comes up with ideas for diverse logo designs.
  Sketching and brain storming are an inseparable part of the process.
  This is the stage to make sure that the best ideas the logo designer develops are unique, extraordinary and appropriate when applied on international grounds, in many different cultures around the world.
  After the logo designer develops several outstanding sketches, he implements them digitally and put in work his professional skills and competences to create flawless designs.
  
• Feedback and revisions - the best ideas for an outstanding logo can strike like a lightning or come after a long process of work.
  That is why it is important for the logo designer to keep an effective communication and feedback with his clients on the different stages of the logo designing.
  The process of revisions helps to accomplish the goal - perfect logo that has the full potential to be successful.
  
• Killer presentation - the last stage of the logo designing process is the presentation of the selected ideas and projects.
  It is best to get a presentation of how the logo looks alive "out there" - printed on products, used in commercials, implied in a company website, printed on variety of materials.
  This is how the client sees the logo from different points of view and makes the final decision for his brand.