The ideal internet marketing method suitable for work from home businesses and internet businesses is email marketing, because of it's low costs. It is widely used and has the reputation for bringing targeted traffic to websites.
Email marketing is used to a great extend to keep in contact with customers and prospective customers, to send out invitations and announce special offers.
Now there is a specific ideal way to go about email marketing. It is not just a case of writing an email in the form of a newsletter and then sending it to as many people as possible. This may lead to you being accused of spam and you will end up loosing your subscriber list very quickly.
The following points will clarify the ideal way to go about email marketing structure.
1. You will need to join the "CAN Spam" campaign and adhere to their rules and regulations. Email marketing is in no way the same as spamming. You are in no way supposed to send information to your email list that they will not have any valuable use for.
2. There are many email filters which may cause your email to get lost with the amount of emails sent to inboxes everyday, so you need to make sure your email list opens your emails. You can use extra white space in the subject line, add text symbols, start each word with a capital letter, ask compelling questions, don't make unbelievable claims and just never use the word FREE.
3. Be truthful. Never make any promises or statements that your business can't keep. Make sure your offer is genuinely valuable to your recipients. Don't make claims that are too good to be true.
4. When you offer your customers discounts, a minimal discount is never as effective as a substantial discount. However always offer discounts that remain profitable otherwise the offer will defeat the purpose of the email marketing campaign.
5. Keep your emails short and to the point. Don't babble and carry on about the features and benefits in an attempt to complete a sales message.
6. Try where possible to make your emails eventful, " This email is regarding...". Perhaps use an up coming seminar, conference or other event.
7. If you need a RSVP email, just make sure you allow ample time before sending out reminder emails.
8. The best and most effective email is the short to the point emails or newsletter emails providing useful information to your subscribers
You must always remember to value your email subscribers and treat them with the respect they deserve as you continue your email marketing. If you don't, they are going to unsubscribe from your list and you would have lost a potential customer or repeat customer.
Finally, just by following these few steps you will have a better and happier and more responsive subscriber list, which you can grow and over time convert into customers and repeat customers and your business will prosper.
Email marketing is used to a great extend to keep in contact with customers and prospective customers, to send out invitations and announce special offers.
Now there is a specific ideal way to go about email marketing. It is not just a case of writing an email in the form of a newsletter and then sending it to as many people as possible. This may lead to you being accused of spam and you will end up loosing your subscriber list very quickly.
The following points will clarify the ideal way to go about email marketing structure.
1. You will need to join the "CAN Spam" campaign and adhere to their rules and regulations. Email marketing is in no way the same as spamming. You are in no way supposed to send information to your email list that they will not have any valuable use for.
2. There are many email filters which may cause your email to get lost with the amount of emails sent to inboxes everyday, so you need to make sure your email list opens your emails. You can use extra white space in the subject line, add text symbols, start each word with a capital letter, ask compelling questions, don't make unbelievable claims and just never use the word FREE.
3. Be truthful. Never make any promises or statements that your business can't keep. Make sure your offer is genuinely valuable to your recipients. Don't make claims that are too good to be true.
4. When you offer your customers discounts, a minimal discount is never as effective as a substantial discount. However always offer discounts that remain profitable otherwise the offer will defeat the purpose of the email marketing campaign.
5. Keep your emails short and to the point. Don't babble and carry on about the features and benefits in an attempt to complete a sales message.
6. Try where possible to make your emails eventful, " This email is regarding...". Perhaps use an up coming seminar, conference or other event.
7. If you need a RSVP email, just make sure you allow ample time before sending out reminder emails.
8. The best and most effective email is the short to the point emails or newsletter emails providing useful information to your subscribers
You must always remember to value your email subscribers and treat them with the respect they deserve as you continue your email marketing. If you don't, they are going to unsubscribe from your list and you would have lost a potential customer or repeat customer.
Finally, just by following these few steps you will have a better and happier and more responsive subscriber list, which you can grow and over time convert into customers and repeat customers and your business will prosper.
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