Why I Never Trust A Connection Between a Perfect Body in an Ad for a Weight Loss Product
It's long been proven that if you want to sell more products you should use a model that represents the results people can hope to get with that product.
So anyone hoping to sell anything from fat burning cream to a new weight machine is sure to use a fitness model or two hoping to improve their image as an authentic product you can trust.
But here's the thing: no matter what the ad says, or who the model is, no one portrayed in an add is in the condition they are in simply because of that product.
I don't care if they say "I couldn't have done this without product X", that product did not bring about their results as a whole.
I once had a client who was featured in an add for L.A. Weight Loss. The add made it look like their program was responsible for her weight loss success, but it failed to mention she was also running 5 days a week and training with me as well.
And then you have some models who were in great shape long before that product ever came into existence. The other day I saw an add for a product for muscle building with a big bodybuilder holding a bottle of the stuff.
This muscle-mass-mega-ultra garbage just came out, but here is a bodybuilder who has been a world champion for years saying it's great.
How are we supposed to make a connection between the results he's had for years and a product that came out last month? Sure they are in great shape, but they were in that shape before the product ever came out, so how vital and important could it possibly be?
Sure they might use the product in question and yes they might even love it and give it an honest endorsement. The issue isn't about lying, it's about realizing that the image staring back at you and the product hardly ever have as much relation as the marketers would like you to believe.
I'm not even going to go into the special lighting, oils, steroids, plastic surgery and posing techniques that are used. You can bet your bottom dollar that a model image that is in an ad has been altered in some way, just to convince you that the product is worth buying when it's probably not.
So even though marketers may want us to believe it, the super strong, lean, sexy, curvy, toned and hot image staring at us in a fitness advertisement hardly ever has any relation to the product they are trying to sell you.
Be fit and live free,
Matt Schifferle
So anyone hoping to sell anything from fat burning cream to a new weight machine is sure to use a fitness model or two hoping to improve their image as an authentic product you can trust.
But here's the thing: no matter what the ad says, or who the model is, no one portrayed in an add is in the condition they are in simply because of that product.
I don't care if they say "I couldn't have done this without product X", that product did not bring about their results as a whole.
I once had a client who was featured in an add for L.A. Weight Loss. The add made it look like their program was responsible for her weight loss success, but it failed to mention she was also running 5 days a week and training with me as well.
And then you have some models who were in great shape long before that product ever came into existence. The other day I saw an add for a product for muscle building with a big bodybuilder holding a bottle of the stuff.
This muscle-mass-mega-ultra garbage just came out, but here is a bodybuilder who has been a world champion for years saying it's great.
How are we supposed to make a connection between the results he's had for years and a product that came out last month? Sure they are in great shape, but they were in that shape before the product ever came out, so how vital and important could it possibly be?
Sure they might use the product in question and yes they might even love it and give it an honest endorsement. The issue isn't about lying, it's about realizing that the image staring back at you and the product hardly ever have as much relation as the marketers would like you to believe.
I'm not even going to go into the special lighting, oils, steroids, plastic surgery and posing techniques that are used. You can bet your bottom dollar that a model image that is in an ad has been altered in some way, just to convince you that the product is worth buying when it's probably not.
So even though marketers may want us to believe it, the super strong, lean, sexy, curvy, toned and hot image staring at us in a fitness advertisement hardly ever has any relation to the product they are trying to sell you.
Be fit and live free,
Matt Schifferle
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