As you may already know, your success in direct marketing depends on making the right offer to the right market.
That said, not anybody can afford to buy the high-end product that you're offering.
So it is best you offer multiple deals with different price points to your prospects to enable them to choose the one that suits their requirement and price range.
List your best deal at the very top, and follow it up with the other deals which are of lower price and lower quality in a decreasing order.
Prove to the reader how your highest price package offers more value than the other low priced ones.
Show them what they lose by NOT getting the best package available.
Psychology tells us that people always want the best value, no matter what the cost.
They are always willing to pay extra money to experience the feeling of having acquired the best.
So the chance your reader will purchase the highest priced package is very high.
The secret to the success of this method is you must totally convince your prospect that it's plain-foolish to purchase a package other than the one that's giving him the best value.
You can also add a number of terrific bonuses to the higher priced offer to spruce up its value, so it stare downs at your buyer and eventually makes him give in.
Great value at a slightly higher price is something most buyers wouldn't say "No" to.
Here are different types of bonuses that boost the value of your product:
That said, not anybody can afford to buy the high-end product that you're offering.
So it is best you offer multiple deals with different price points to your prospects to enable them to choose the one that suits their requirement and price range.
List your best deal at the very top, and follow it up with the other deals which are of lower price and lower quality in a decreasing order.
Prove to the reader how your highest price package offers more value than the other low priced ones.
Show them what they lose by NOT getting the best package available.
Psychology tells us that people always want the best value, no matter what the cost.
They are always willing to pay extra money to experience the feeling of having acquired the best.
So the chance your reader will purchase the highest priced package is very high.
The secret to the success of this method is you must totally convince your prospect that it's plain-foolish to purchase a package other than the one that's giving him the best value.
You can also add a number of terrific bonuses to the higher priced offer to spruce up its value, so it stare downs at your buyer and eventually makes him give in.
Great value at a slightly higher price is something most buyers wouldn't say "No" to.
Here are different types of bonuses that boost the value of your product:
- Demonstration of how to use the product profitably by means of audio and video.
- FREE or cut-rate installation for software and scripts.
- Related FREE reports, ebooks or software - Preferably additional plug-ins for software, bonus reports with ebook purchase, etc.
which are related to the original product. - Phone consultation with the buyer - This is best for service-based businesses.
- FAQs and Quickstart guides for your software/report - These guides will help the buyer get started easily and quickly.
- Checklists to keep track of their progress - A step-by-step approach to evaluate their progress en route to achieving their goal.
- FREE updates to software or reports/ebooks - Giving the buyer subsequent releases of your product within a specific time after purchase for free.
- Links to websites providing useful information.
- Separate membership sites for buyers and forums to interact and communicate - Members will get additional tools to help them attain their goals, and they can use the forums to help each other out with solving their problems.
- ...
and many more.
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