Article marketing is an effective way in boosting your business' credibility.
You give out free and informative articles to the marketplace in an effort to advertise your business.
These articles can attract new customers for your business.
Each article includes a byline and bio box that reflects information on your business.
In the past, business firms advertise their business by submitting free articles to print (e.
g.
newspapers, magazines).
A company selling MSG (monosodium glutamate) can write about "Top ten ways MSG can be good for your body".
A health care service firm can provide information on "Five supplements that boost your immune system".
As mentioned above, the goal here is to really show the company's importance to potential clients.
In the internet era, article marketing can be done online.
This has been an advantage for business establishments to market their own product.
Business firms like the internet's pervasive and inexpensive power.
You can submit articles in an article directory.
The process is free and provides ample traffic to your company website if there is one.
Articles in the directory must be keyword-rich in order to optimize search engine results.
This means that you include words or phrases in your articles that you guess are the keywords potential clients look for in search engines like Yahoo or Google.
You can opt to buy the ad space on the page of your article.
A popular article directory is EzineArticles.
com.
You can also choose to maintain a blogsite where you can post helpful information for potential clients.
You can share the link to your website by propagating it to social networking sites such as Facebook, Multiply, and Friendster.