Starting out on the web is a challenge for the newcomer affiliate marketer, not to mention the frustration and confusion that result from all the smoke and mirrors you have to overcome.
One concept that comes up time and again is the idea of list building. My first reaction to list building when I started out was, what do you mean List? List of what? I was figuring out customer demographics, market segment, advertising; list building was not on the top of the list. Well, I had it wrong. Customer list building is one of the first things to figure out if you are going to build your online business because the list, or more exactly, targeted lists, will be the life blood of your revenue streams.
One thing to remember is there is not one list to develop but a group of lists that will break down by product, demographic or whatever variable that defines the product or service you are promoting.
So how do you develop a customer list? Many are the ways, but here are five for your consideration.
Blog or Website
One place to start is your blog or Website. If you don't already have one, start one. A blog is by far the easiest to get up and running; there are lots of blog services, social sites from which to choose. When you get established, a Website is a must and that will be one of the most important sources for building a list. What you want to have on the blog or web site, are sign up forms prominently placed asking for a name and email in exchange for a bonus or free information. You'll have to offer something your visitor wants and needs and make it easy to find the form to sign up. Strategically placed sign up forms on each page will be important sources feeding your list building.
Article Writing
Another way of building a list is to write and place articles on the Web with internal links to your blog or Website. This is a great way of offering information in exchange for names and email addresses. You can either link to a sign up form from the body of the article or include a link in the resource file that describes your biography that is included with your article. Contributing a weekly article to a variety of article directories is a great way to link back to your blog or Website and get a consistent stream of leads for your product or service.
Email Opt in Lists
Opt-in email is the practice of sending business email to recipients who have approved receiving commercial email. This is done through services, also known as €Safe lists€, that you join. As a member, you agree to receive emails from other business owners/service providers in exchange for having your email sent to targeted recipients for your product or service. The typical opt-in email service allows one post per week so set up a schedule and send out your emails on a regular basis.
Co-registration
Co-registration is the practice of referring leads, subscriptions, or memberships in connection with a partner's registration process. In other words, you find someone who has a product or service related to yours and you ask to place your sign up box on their web site, preferably in their thank you page. You do the same for them and place their sign up form on your web site or blog. You can even enter into an agreement with a list of related vendors and design a sign up page on which you all appear and you place on your respective Websites or blogs. This is a very effective way of capitalizing on the multiple needs of a targeted audience.
There are co-registration services that offer lists of leads on a fee basis. Nitro List Builder, Buy Work at Home Leads, List Hero, List Builder Pro, ListOpt, Traffic Oasis, PermissionDIRECT are just some of the co-registration services that are available. You have to do your own due diligence to see if any of these can work for you.
Newsletters, Ezines and Reports
Newsletters, ezines and reports are great vehicles for providing useful information while building a following. They offer the perfect means for the placement of sign up forms to build a customer list. These customers will be strong leads for the product or service you are offering and should be perfect candidates with whom to build long term relationships. Writing a newsletter, ezine or report is a perfect way to link to your web site or blog. They represent a very important lead generation tool for your list building.
These are some of the ways you can start to build a customer list as you develop your online home business. They have proven to be consistent means of finding the targeted audience for a product or service and will serve you well in your business development plans.
May your travels be prosperous.
Over the past 20 years Claude Pelanne has worked in a series of startup ventures including
some of the first commercial webcasts. He is an internet marketer and serial entrepreneur.
Get information on internet marketing at http://www.cpelanne.com€">cpelanne
For a reliable alternative to help starting out you can also try:
href="/links/?u=http://paydotcom.com/r/10031/cmpcomm/3866174/">MyDataTeam
For a reliable alternative to help starting out you can also try:
href="/links/?u=http://www.sitesell.com/Claude1.html12.html">SiteBuildIt
One concept that comes up time and again is the idea of list building. My first reaction to list building when I started out was, what do you mean List? List of what? I was figuring out customer demographics, market segment, advertising; list building was not on the top of the list. Well, I had it wrong. Customer list building is one of the first things to figure out if you are going to build your online business because the list, or more exactly, targeted lists, will be the life blood of your revenue streams.
One thing to remember is there is not one list to develop but a group of lists that will break down by product, demographic or whatever variable that defines the product or service you are promoting.
So how do you develop a customer list? Many are the ways, but here are five for your consideration.
Blog or Website
One place to start is your blog or Website. If you don't already have one, start one. A blog is by far the easiest to get up and running; there are lots of blog services, social sites from which to choose. When you get established, a Website is a must and that will be one of the most important sources for building a list. What you want to have on the blog or web site, are sign up forms prominently placed asking for a name and email in exchange for a bonus or free information. You'll have to offer something your visitor wants and needs and make it easy to find the form to sign up. Strategically placed sign up forms on each page will be important sources feeding your list building.
Article Writing
Another way of building a list is to write and place articles on the Web with internal links to your blog or Website. This is a great way of offering information in exchange for names and email addresses. You can either link to a sign up form from the body of the article or include a link in the resource file that describes your biography that is included with your article. Contributing a weekly article to a variety of article directories is a great way to link back to your blog or Website and get a consistent stream of leads for your product or service.
Email Opt in Lists
Opt-in email is the practice of sending business email to recipients who have approved receiving commercial email. This is done through services, also known as €Safe lists€, that you join. As a member, you agree to receive emails from other business owners/service providers in exchange for having your email sent to targeted recipients for your product or service. The typical opt-in email service allows one post per week so set up a schedule and send out your emails on a regular basis.
Co-registration
Co-registration is the practice of referring leads, subscriptions, or memberships in connection with a partner's registration process. In other words, you find someone who has a product or service related to yours and you ask to place your sign up box on their web site, preferably in their thank you page. You do the same for them and place their sign up form on your web site or blog. You can even enter into an agreement with a list of related vendors and design a sign up page on which you all appear and you place on your respective Websites or blogs. This is a very effective way of capitalizing on the multiple needs of a targeted audience.
There are co-registration services that offer lists of leads on a fee basis. Nitro List Builder, Buy Work at Home Leads, List Hero, List Builder Pro, ListOpt, Traffic Oasis, PermissionDIRECT are just some of the co-registration services that are available. You have to do your own due diligence to see if any of these can work for you.
Newsletters, Ezines and Reports
Newsletters, ezines and reports are great vehicles for providing useful information while building a following. They offer the perfect means for the placement of sign up forms to build a customer list. These customers will be strong leads for the product or service you are offering and should be perfect candidates with whom to build long term relationships. Writing a newsletter, ezine or report is a perfect way to link to your web site or blog. They represent a very important lead generation tool for your list building.
These are some of the ways you can start to build a customer list as you develop your online home business. They have proven to be consistent means of finding the targeted audience for a product or service and will serve you well in your business development plans.
May your travels be prosperous.
Over the past 20 years Claude Pelanne has worked in a series of startup ventures including
some of the first commercial webcasts. He is an internet marketer and serial entrepreneur.
Get information on internet marketing at http://www.cpelanne.com€">cpelanne
For a reliable alternative to help starting out you can also try:
href="/links/?u=http://paydotcom.com/r/10031/cmpcomm/3866174/">MyDataTeam
For a reliable alternative to help starting out you can also try:
href="/links/?u=http://www.sitesell.com/Claude1.html12.html">SiteBuildIt
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