I recommend that you understand the concept of attraction marketing for your practice.
This is where you attract prospects to your practice through solid educational strategies without the selling, forcing, or convincing approach.
Instead, you are positioning yourself as an expert and offering valuable information so people can make informed decisions.
How do you do this? Your website is the hub of your marketing efforts in this regard.
You need to have a fully functional, highly professional website that conveys your expertise.
Then, you need to have targeted ways of driving traffic to that website, capturing contact information so you can generate leads, and doing follow up marketing through education.
Here are the best ways on how and where you can currently drive traffic to your website: 1.
Social Media Marketing Social media marketing is now the most widely used tool to promote a business.
Twitter and Facebook are very powerful sites to generate massive and free exposure.
2.
Online Video Marketing Putting videos on YouTube is a great way to generate traffic and get on the first page of Google and Yahoo.
3.
Blogging Regular blogging is also a great way to generate exposure and get a lot more visitors to your website.
WordPress and Blogger are two of the many popular blogging tools or websites that will help your website improve its online visibility.
I advise you to learn and implement all 3 of these strategies and use them together.
It is virtually free marketing and is definitely a cutting edge and creative way to build a thriving chiropractic practice.