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Real Estate Agents - Brand YOU Online With a Blog

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As it stands, Real Estate Agents are hard pressed by the economy we are all faced with, but this should not be a time to give up or in.
This is the time where the agent should be learning how to effectively brand themselves online.
Real Estate Agents are facing some very hard times, but through a solid brand of themselves online could help them turn the corner.
Many Agencies have websites that allow the agent to brand themselves on but this does come with the competition of the others in the agency.
A simple hosted blog can cure that issue and begin driving qualified (I mean pre-qualified) traffic to themselves.
Setting up a hosted blog is simple and worth the investment.
Setting up a hosted blog will require the purchase of the domain name, hosting and of course the best blog platform.
Today, WordPress seems to be the pick of many individuals, but the choice is yours.
Remember to use local search engine friendly keywords not only on your page(s), but also in your domain name.
This will help your ranking in your local search engine.
Include a few pages of basic information on preparing to purchase a house, best places to get a loan and of course some of your current top listings with pictures and descriptions using those local keywords for the local search engine.
Opt In Forms can be very useful on your blog.
With the real estate industry being a very competitive industry, it is a must to capture traffic before any others do.
The opt in form will allow you to capture the information of those seeking property in your area and allow you to slowly drip and brand your personal service daily, weekly or monthly.
The Real Estate Agent should learn how to effectively brand themselves online, because without personal branding online and the fact that most searches are online, this will eventually create a schism that will have to be jumped.
Hosted blogs tend to outrank websites online mostly because of the content that can be added constantly to them, in turn adding more visibility to your blog and to you the Real Estate Agent.
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