Is your insurance sales seminar invitation going to get killer results and response, or is it going to be the ordinary trash can filler? Getting a response of under 1 percent is normal.
See how just a few tips can enhance the number and quality of insurance attendees.
Is it a Dependable Driver or Knockout Show Piece? You must decide how much you want to spend on printing to get your prospect client to read and reply to your upcoming insurance seminar.
Remember that selecting the precise agent list can reflect up to 60% of your response.
Right now decide if your insurance mailer is going to be designed for show or a seminar results orientated driver.
A "show piece" of advertising involves personalizing the letter on high quality paper, imprinting the salesperson's name on a first class envelope, including a colored paper reply card, and enclosing a postage-paid return envelope.
Total price for an elegant show quality advertising piece typically ranges from $700 to $850 per thousand.
This total includes the Insurance agent mailing list plus first class postage , and in addition includes your insurance seminar sales message printing costs and handling services.
On the flip side, you can produce an insurance mailer less costly.
While the cost of the quality agent list remains the same, postage, and especially printing services are drastically reduced.
A $400 to $500 dependable insurance mailer "Driver" starts with an oversized 6" by 9" postcard.
This postcard uses 3 to 4 colors of ink on both sides, an additionalfront side teaser message, and is imprinted with the agent's address information.
Surprisingly looks have only up to a 10% influence factor on response.
Therefore the end result is practically the same.
HOW TO GET KILLER INSURANCE SALES SEMINAR RESULTS Contents are the key element of your insurance agent mailing piece.
Highlight 4 reasons why what you are advertising will be of benefit to the salesperson.
Keep it simple, keep it brief! Your insurance mailer Always Include, (1) Phone Number (800# if possible), (2) Fax Number, (3) Reply Card, and (4) Email address with zero exceptions.
Adding a website page for signup is easy to make.
Currently from the feedback we receive, 55% of the attendees are calling in to reserve a spot, 5% are faxing, 10% send a email, 15% are registering on a website, and 25% are sending back a reply card to attend.
Fragile Contents.
Handle with care writing the contents of your seminar agent insurance mailer.
Highlight 4 reasons why what you are offering will be of benefit to the salesperson.
Sell agents on benefits, while saving the technical details for the seminar.
Of course, keep it simple, and keep the sales seminar mailing brief! Tell these agents how attending your sales seminar will change their income, their life, and their future.
INCREASE PROSPECTS Did you ever get slightly disturbed after hearing a busy signal twice, or worse yet, getting locked into a voice mail maze? That is why you can not bank on the phone alone! Salespeople might not give you a 2nd chance on the phone, but still send in their reply card.
Today, telemarketing is way too an expensive and disturbing option.
No harm exists in giving the qualified, yet unable to attend prospective agent, an equal opportunity to receive product details.
Add some toppingsBesides highlighting your entrancing sales seminar topic, does your salesperson mailing mention a speaker or continuing education credits.
If the speaker is you, you need to suddenly become "MR.
ANNUITY" or "The rags to riches Prince.
" After all, This is THE sales seminar event of the year, isn't it? Tell these select agents why you selected them-you know that they are an annuity pro or you are inviting senior market specialists only to the seminar.
EXTRA TIPTake the driver route on your insurance mailer.
You can have your sales piece mailed twice for the same price of a fancy invitation mailing.
Have your first invitation mailed out one month before the seminar date.
Using the same high quality mailing list, mail again so your insurance mailer hits 10 days before the deadline.
More for your money, plus more response.
Elect the person in your office with nerves of steel, to dial up a few non-responders.
Top this with calling the insurance agent responders, to first confirm the seminar date and secondly to slyly ask them how many fellow salespeople they are bringing along.
Do they like filled donuts or cream cheese and bagels? Golden Opportunity Insurance Sales Seminars bring out the best in you.
It is your skill as a master salesman that gets them contracted, and keeps them writing business.
This is the ideal opportunity to go face to face, and start a mutual rewarding and long lasting bond with those who attend.
Maximizing attendance assures you success.
See how just a few tips can enhance the number and quality of insurance attendees.
Is it a Dependable Driver or Knockout Show Piece? You must decide how much you want to spend on printing to get your prospect client to read and reply to your upcoming insurance seminar.
Remember that selecting the precise agent list can reflect up to 60% of your response.
Right now decide if your insurance mailer is going to be designed for show or a seminar results orientated driver.
A "show piece" of advertising involves personalizing the letter on high quality paper, imprinting the salesperson's name on a first class envelope, including a colored paper reply card, and enclosing a postage-paid return envelope.
Total price for an elegant show quality advertising piece typically ranges from $700 to $850 per thousand.
This total includes the Insurance agent mailing list plus first class postage , and in addition includes your insurance seminar sales message printing costs and handling services.
On the flip side, you can produce an insurance mailer less costly.
While the cost of the quality agent list remains the same, postage, and especially printing services are drastically reduced.
A $400 to $500 dependable insurance mailer "Driver" starts with an oversized 6" by 9" postcard.
This postcard uses 3 to 4 colors of ink on both sides, an additionalfront side teaser message, and is imprinted with the agent's address information.
Surprisingly looks have only up to a 10% influence factor on response.
Therefore the end result is practically the same.
HOW TO GET KILLER INSURANCE SALES SEMINAR RESULTS Contents are the key element of your insurance agent mailing piece.
Highlight 4 reasons why what you are advertising will be of benefit to the salesperson.
Keep it simple, keep it brief! Your insurance mailer Always Include, (1) Phone Number (800# if possible), (2) Fax Number, (3) Reply Card, and (4) Email address with zero exceptions.
Adding a website page for signup is easy to make.
Currently from the feedback we receive, 55% of the attendees are calling in to reserve a spot, 5% are faxing, 10% send a email, 15% are registering on a website, and 25% are sending back a reply card to attend.
Fragile Contents.
Handle with care writing the contents of your seminar agent insurance mailer.
Highlight 4 reasons why what you are offering will be of benefit to the salesperson.
Sell agents on benefits, while saving the technical details for the seminar.
Of course, keep it simple, and keep the sales seminar mailing brief! Tell these agents how attending your sales seminar will change their income, their life, and their future.
INCREASE PROSPECTS Did you ever get slightly disturbed after hearing a busy signal twice, or worse yet, getting locked into a voice mail maze? That is why you can not bank on the phone alone! Salespeople might not give you a 2nd chance on the phone, but still send in their reply card.
Today, telemarketing is way too an expensive and disturbing option.
No harm exists in giving the qualified, yet unable to attend prospective agent, an equal opportunity to receive product details.
Add some toppingsBesides highlighting your entrancing sales seminar topic, does your salesperson mailing mention a speaker or continuing education credits.
If the speaker is you, you need to suddenly become "MR.
ANNUITY" or "The rags to riches Prince.
" After all, This is THE sales seminar event of the year, isn't it? Tell these select agents why you selected them-you know that they are an annuity pro or you are inviting senior market specialists only to the seminar.
EXTRA TIPTake the driver route on your insurance mailer.
You can have your sales piece mailed twice for the same price of a fancy invitation mailing.
Have your first invitation mailed out one month before the seminar date.
Using the same high quality mailing list, mail again so your insurance mailer hits 10 days before the deadline.
More for your money, plus more response.
Elect the person in your office with nerves of steel, to dial up a few non-responders.
Top this with calling the insurance agent responders, to first confirm the seminar date and secondly to slyly ask them how many fellow salespeople they are bringing along.
Do they like filled donuts or cream cheese and bagels? Golden Opportunity Insurance Sales Seminars bring out the best in you.
It is your skill as a master salesman that gets them contracted, and keeps them writing business.
This is the ideal opportunity to go face to face, and start a mutual rewarding and long lasting bond with those who attend.
Maximizing attendance assures you success.
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