Unique content is the most important criteria to succeed in the world of the web and to get more online visibility. The sales turnover, conversion rate, amount of traffic and a many other things depend on content. I think that everyone agrees with me when I say Content is King.
However, content, like any other product is viewed by different reader in different ways. In other words, my friend might appreciate a particular content which might not go down well with me.
So how a good content is defined?
A good content can be defined as a piece which is unique, gives information, has a good format and is written in an easy understandable language. Content that sells is not only about a flair for writing but also about understanding the intricacies of the SEO world. Before starting on the content, you first need to understand the following:
1.Target Audience: Its a universal truth that you cant please all. Hence before drafting content, a target audience to whom the content is being drafted for, should be earmarked. A loosely targeted content might not only be unpopular but may also backfire, tainting your reputation.
2.Length: The contents length is another very important factor that needs to be kept in mind. In the fast paced internet world, a long article, in spite of having a great content might be lost into oblivion, whereas a not so great short article might do much better. Morale of the story-Express your views in a concise manner.
3.Food For Thought: Netizens love to read new stuffs & the more thought provoking, the better. Innovative content would make you a popular read and with time, a must read giving you more visibility with time.
4.The Reference Stop: Creative content in itself might not be a lure. Put in a bit of a hard work; your site need not be the next Wikipedia but you can definitely make your content more reliable & trustworthy. This was you can become a one-stop reference in your field for many. Some readers if not all would definitely appreciate your efforts and would become your regular visitor.
5.Like Mindedness: Its not difficult to find people who share your own views and are willing to have a healthy debate on the same. If your content is all about opinions on issues that have been plaguing the time, people who share your views are bound to appreciate your work and contribute their bit to your content, in the form of comments etc.
However, content, like any other product is viewed by different reader in different ways. In other words, my friend might appreciate a particular content which might not go down well with me.
So how a good content is defined?
A good content can be defined as a piece which is unique, gives information, has a good format and is written in an easy understandable language. Content that sells is not only about a flair for writing but also about understanding the intricacies of the SEO world. Before starting on the content, you first need to understand the following:
1.Target Audience: Its a universal truth that you cant please all. Hence before drafting content, a target audience to whom the content is being drafted for, should be earmarked. A loosely targeted content might not only be unpopular but may also backfire, tainting your reputation.
2.Length: The contents length is another very important factor that needs to be kept in mind. In the fast paced internet world, a long article, in spite of having a great content might be lost into oblivion, whereas a not so great short article might do much better. Morale of the story-Express your views in a concise manner.
3.Food For Thought: Netizens love to read new stuffs & the more thought provoking, the better. Innovative content would make you a popular read and with time, a must read giving you more visibility with time.
4.The Reference Stop: Creative content in itself might not be a lure. Put in a bit of a hard work; your site need not be the next Wikipedia but you can definitely make your content more reliable & trustworthy. This was you can become a one-stop reference in your field for many. Some readers if not all would definitely appreciate your efforts and would become your regular visitor.
5.Like Mindedness: Its not difficult to find people who share your own views and are willing to have a healthy debate on the same. If your content is all about opinions on issues that have been plaguing the time, people who share your views are bound to appreciate your work and contribute their bit to your content, in the form of comments etc.
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