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Benefits of Application Performance Management

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Every organization that has an IT department uses software applications to perform several tasks and operations. Application performance monitoring is the management of the performance, availability and capacity of these software applications. The aim of APM is to detect and analyze application performance problems to sustain optimal level of service.
The basic benefits of APM include maintaining business continuity, boosting productivity, and satisfying customers, ultimately leading to increased revenue and decreased costs. Listed below is an explanation of the benefits of APM for better understanding:

Increased Sales and Revenue
As mentioned earlier, every organization is heavily dependent on a set of critical applications for operations and revenue. The performance of these applications has a major impact on the performance of the business. If an application is performing slow or is down, this will have an adverse impact on the revenue and creditability of the business. APM enables organizations to proactively detect application slowdown and rectify it in time before it impacts the business, thus decreasing the revenue risk associated with slow performance.

Reduce Downtime - Maintain Business Continuity
Downtime can impact business performance severely, in terms of lost revenue, lost productivity, damaged reputation and regulatory impact. APM optimizes business operations by maintaining expected levels of performance, ensuring efficient troubleshooting, and promoting safer and quicker upgrades and changes.

Enhanced End-User Experience
An important benefit of APM is enhanced end-user experience. If the end-users of an application are not satisfied, they might not inform the business but just switch to something faster and more efficient. Improvement in application performance and quality ensures that end-users remain happy and satisfied and do not consider switching service providers.

Greater Customer Satisfaction
Today's customers are impatient - they have little tolerance for a web page that takes too long to load, or a call that takes more than a few seconds to connect. Anything delivered electronically should have an immediate response. When applications respond in a quick and efficient manner, they attract loyal customers which mean more business.

Higher Productivity
APM helps generate useful data on application performance which keeps the IT staff updated about what is going on their IT environment. Application performance testing allows to be proactively notified if something needs fixing, the staff can take immediate actions to make amends before customers are impacted.

Greater Innovation
When applications are managed and monitored well, it gives application development teams more time to develop and deliver new innovations that support key business decisions more quickly.

Reduced Costs
The biggest challenge with siloed business infrastructure is that it increases dependency on costly experts. But an APM strategy done right builds an expert work system that enables even junior support engineers to be more effective.
APM also helps minimize the impact of poor performance and unearth hidden tweaks, which reduces overall cost of service.

Higher Google Ranking
Site speed is a key ranking factor used by Google for search results. If a business' applications perform well, combined with an excellent end-user experience, it has a great edge in search engine results which will result in skyrocketing organic traffic.
If you want your business applications to run smoothly and efficiently so you can enjoy the above mentioned benefits, contact SecurActive, a leading vendor of network and application performance monitoring solutions.
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