The key to developing abdominal muscles is not your abs exercises, no matter how much you wish it was that simple.
I have seen many people doing abdominal training, huffing and puffing but you do not see the abs appearing any time soon.
It involves focusing on your diet and any other kinds of exercises that involves your leg, back, chest including jogging or any forms of activities that pumps up your metabolism.
The abs training does very little to burn the excess fats around your tummy.
In Mike Geary's Truth about 6 Pack Abs book, he has a comprehensive discussion which can guide you on the right path to a healthy diet, and it is definitely going to be more effective than your current workouts.
The number one issue about your diet will be the word "organic".
As much as you hope to avoid going on a diet but yet lose weight, this wish is definitely not possible.
What you should do, is try going organic.
Your diet should be more on natural or unprocessed food.
One of the main reasons for making your body unhealthy and unbalances the metabolism is because of the food being over processed.
Some sources can be whole grain rice, natural sugar sources from fruits, organic honey and for some, you can even grow your own sprouts.
You can also consider consuming natural sources of healthy fats as well.
Some sources like fish and eggs can be consumed for your dinner.
Nuts and avocados can be eaten while you are watching over a football match too.
The point is that if you find eating these foods as boring, you can spice up your appetite by finding an event and consuming these organic foods as a snack like watching movies, live sports coverage and any other events that you enjoy.
So the key to developing abdominal muscles, just remember that you should not try to cut out a food group just because you are taught by advertisements to get low fat milk or low carbs.
You need to have an overall balance of your food intake in order to reap the maximum benefits of consuming organic food.