The concept of website designing is known to everybody in this modern age and small businesses to rely heavily on their online presence to increase the brand awareness and revenue for their business. However having a perfect website designed for your business takes a lot of research and planning to achieve. Most of the offline business owners do not poses enough technical expertise to understand the basic requirements of a website design.
While some of the business owners outsource their web design work to web design firms, some are comfortable in Do-it-Yourself route. They prefer to do the website designing and development work their selves to reduce the initial cost of business. However, due to the lack of experience in the field of web designing, they tend to make mistakes that appear to be very critical in the end and they end up wasting a lot of their time and money.
Here are few key points that every small business owner must keep in mind while having their website designed.
- Do not try to make it quick: If you want to make your website and upload it ASAP, you might end up with a ridiculously low quality design, which will give a very bad impression about your business to your potential clients. Take your time and build the website piece by piece. Do not make your decisions regarding web and graphics decision quickly, think over it and see few of the thousands of samples available on internet to get the idea what is going on in web design industry.
- Use Paper: All top web designers do it, and you should definitely do it for your website design too. Draw a sketch and simple layout on a piece of paper before using you website design software. You should not plan once, but rather plan twice and thrice to make your web design as perfect as possible.
- Use KISS Principle: You do not need to have an ultra fancy web design filled with high-resolution graphics to make it look attractive. KISS = Keep It Simple Silly, works best for most of the websites and you should use it too.
- Give proper and prominent Call to Action: Use attractive button or an image to direct your visitors to your call to action. This should be to most directive portion of your website clearly stating what you actually want your visitor to do, call you? Or Email you?
- Software to use: Even if you are designing your website on your own, you will have to invest a little in a website designing software, most preferably DreamWeaver. This will be a onetime investment and will make your life a lot easier as making the website with this WYSWIG software is a much easier task comparing to plain HTML/CSS web designing.
If you keep these things in mind, you will surely be able to build a decent web design for your business that looks professional yet simple to use for your targeted audience.
While some of the business owners outsource their web design work to web design firms, some are comfortable in Do-it-Yourself route. They prefer to do the website designing and development work their selves to reduce the initial cost of business. However, due to the lack of experience in the field of web designing, they tend to make mistakes that appear to be very critical in the end and they end up wasting a lot of their time and money.
Here are few key points that every small business owner must keep in mind while having their website designed.
- Do not try to make it quick: If you want to make your website and upload it ASAP, you might end up with a ridiculously low quality design, which will give a very bad impression about your business to your potential clients. Take your time and build the website piece by piece. Do not make your decisions regarding web and graphics decision quickly, think over it and see few of the thousands of samples available on internet to get the idea what is going on in web design industry.
- Use Paper: All top web designers do it, and you should definitely do it for your website design too. Draw a sketch and simple layout on a piece of paper before using you website design software. You should not plan once, but rather plan twice and thrice to make your web design as perfect as possible.
- Use KISS Principle: You do not need to have an ultra fancy web design filled with high-resolution graphics to make it look attractive. KISS = Keep It Simple Silly, works best for most of the websites and you should use it too.
- Give proper and prominent Call to Action: Use attractive button or an image to direct your visitors to your call to action. This should be to most directive portion of your website clearly stating what you actually want your visitor to do, call you? Or Email you?
- Software to use: Even if you are designing your website on your own, you will have to invest a little in a website designing software, most preferably DreamWeaver. This will be a onetime investment and will make your life a lot easier as making the website with this WYSWIG software is a much easier task comparing to plain HTML/CSS web designing.
If you keep these things in mind, you will surely be able to build a decent web design for your business that looks professional yet simple to use for your targeted audience.
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