Copywriting Tips - The Fine Line Between Truth And Fiction
Okay, let's just call a spade a spade.
When you write sales copy, you want to present it in the best light possible.
If you're selling a "make money online" product and say something like, "Well, I can't guarantee that you'll make any money but...
" don't expect to make many sales.
I mean, that's just the way it is.
However, having said that, there is a fine line between truth and fiction that you must be aware of as a copywriter.
We're going to explore that fine line in this article and show you ways to tell the truth and still be able to make sales in the process.
Let's take our "make money online" example, because that seems to be what so many people are into these days, especially if they're writing sales copy for other Internet marketers.
Let's say you want to allude to the amount of money that one can make with the product.
Okay, for starters, and this depends on who your payment processor is, there are laws about false claims.
Clickbank won't even allow you to say that you can make X number of dollars with a product.
So you have to be very careful about how you word your claims.
The best way to explain this is with a fictional example.
Let's say I have a product that has personally made you $1,000 in 30 days by using the product, not by selling it.
It is perfectly acceptable to say something like, "By using these methods that I have discovered...
I was able to bank over $1,000 in just 30 days.
" If you then go further to actually show visual proof of your income, this will have even greater credibility with your prospects.
However you cannot say something like, "You will make $1,000 in 30 days with this system" or even "You can make $1,000 in 30 days with this system.
" However, what you can say, and I know this to be true because even Clickbank allows this wording to pass through their very strict guidelines, is "If you were using this system you COULD have made up to $1,000 by now.
" That is perfectly acceptable.
You're not making any claims at all.
You're simply saying what COULD have been or MIGHT have been.
You need to be very careful, as a copywriter, with your claims.
You might be able to find payment processors that are more lenient and get away with saying things that are slightly more colorful, but the end result is going to be tons of refunds when the hype doesn't live up to the reality.
For more great, and possibly life saving copywriting tips, check out the link in my signature.
You'll be writing top notch copy in two shakes of a lamb's tail.
To YOUR Success, Steven Wagenheim
When you write sales copy, you want to present it in the best light possible.
If you're selling a "make money online" product and say something like, "Well, I can't guarantee that you'll make any money but...
" don't expect to make many sales.
I mean, that's just the way it is.
However, having said that, there is a fine line between truth and fiction that you must be aware of as a copywriter.
We're going to explore that fine line in this article and show you ways to tell the truth and still be able to make sales in the process.
Let's take our "make money online" example, because that seems to be what so many people are into these days, especially if they're writing sales copy for other Internet marketers.
Let's say you want to allude to the amount of money that one can make with the product.
Okay, for starters, and this depends on who your payment processor is, there are laws about false claims.
Clickbank won't even allow you to say that you can make X number of dollars with a product.
So you have to be very careful about how you word your claims.
The best way to explain this is with a fictional example.
Let's say I have a product that has personally made you $1,000 in 30 days by using the product, not by selling it.
It is perfectly acceptable to say something like, "By using these methods that I have discovered...
I was able to bank over $1,000 in just 30 days.
" If you then go further to actually show visual proof of your income, this will have even greater credibility with your prospects.
However you cannot say something like, "You will make $1,000 in 30 days with this system" or even "You can make $1,000 in 30 days with this system.
" However, what you can say, and I know this to be true because even Clickbank allows this wording to pass through their very strict guidelines, is "If you were using this system you COULD have made up to $1,000 by now.
" That is perfectly acceptable.
You're not making any claims at all.
You're simply saying what COULD have been or MIGHT have been.
You need to be very careful, as a copywriter, with your claims.
You might be able to find payment processors that are more lenient and get away with saying things that are slightly more colorful, but the end result is going to be tons of refunds when the hype doesn't live up to the reality.
For more great, and possibly life saving copywriting tips, check out the link in my signature.
You'll be writing top notch copy in two shakes of a lamb's tail.
To YOUR Success, Steven Wagenheim
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