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Mobile Marketing Ideas Give Your Customers More Options With Less Stress

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One of the new buzz words that is making the way into businesses is mobile marketing. This term describes a process of marketing that relies upon smartphones and tablet computers as a catalyst for ongoing communications and exposure to ads and marketing messages. This term was first used two years ago as the mobile world really took off, but has not really begun to be a force until the last six months.

Mobile marketing efforts have taken off as companies have found that over 60% of the mobile devices that are sold today are internet capable. This means that while people are not on their laptops they are still connected to the internet world through mobile browsers and downloadable apps. Developers of mobile websites and phone applications have found a way to continue presenting ads through these means. This is both good and bad.

Many people want a break from the ongoing blitz of advertising that they are in contact with. Their last place of peace was their mobile devices. On the other hand, these same people do want things made easier for them and will reward the company that does that with their money and faithfulness. The trick is to find a way to do this without causing ad blitz stress.

Create A Mobile Friendly Website With Important Information

As people go from place to place with their smartphone, or other mobile device, they will want to know that company that they bought that particular widget from last week. But, they can not see to remember the exact name. A quick search on their phone delivers them to your mobile friendly website where your phone number, easy email link to contact customer service, and featured items are located. For websites built on the Wordpress platform there are plenty of great plug-ins that do this with a click of a button. For more involved websites, you will need to invest in a designer to help with this mobile marketing service.

Create A Text Messaging Reminder Service

People love to get text messages and they will gladly sign up for reminders about special events, sales, new products, and even when an order is ready for pick up. A text message reminder service is an easy matter to create and set up.

Create A Mobile Marketing Loyalty Program

Developing an app for your business is a very easy process today. There are many people who are highly skilled in this area and can design a beautiful, functional app that will reward your customers for shopping with you. This app can also house a code that can be scanned at a POS for discounts, points, or member rewards.

Mobile marketing is a form of advertising that does not have to be as "in your face" as television, billboard, and even internet ads are today. This form of marketing is a subtle reminder of your business, your products, and how easily accessible you are. Create a mobile marketing campaign today that speaks to people within their lives and doesn't shout to them from outside of it.
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