In case you have been asleep for the past three or four years, Ebay has grown to become one of the biggest, most visited websites on the planet. As of June, 2007 it ranked as the 19th most visited website on the planet. Ebay has over 160 million registered users worldwide and only less than one tenth of one percent of those users are Ebay sellers. In short, Ebay is a big time sellers market and anyone interested in selling digitally delivered products like ebooks should not miss the incredible opportunities Ebay provides. Up until recently Ebay was not very friendly to ebook sellers, you could even say that it was discouraged.
But now things have changed.
Ebay has finally recognized the huge profit potential in opening up their vast marketplace to ebook sellers. The process of listing ebooks on Ebay and providing the buyer an instant download link has become incredibly simple, even for those who are not very web saavy. The main problem faced by many ebook sellers who list their products on Ebay is actually making money in a market where the average price for an ebook is less than two dollars. After listing and paypal fees the final price drops even further. Unable to figure out how to make a profit, many ebook sellers give up quickly or never try selling on Ebay in the first place.
The truth is, selling ebooks on Ebay is actually extremely lucrative. Many of the top ebook sellers are pulling in hundreds of thousands of dollars a year from their Ebay business. The difference between these top sellers and the average ebook seller is mainly in the methodology employed. Essentially those sellers who consistently pull in huge profits from Ebay are doing so because they have managed to turn selling ebooks on Ebay into a science. Recently, I was fortunate enough to talk to John Thornhill, who started selling ebooks on Ebay back 2005 and by the first quarter of 2007 was pulling in an astonishing $400k+ from his Ebay business. Needless to say, John does things just a little bit different than the other sellers he competes with.
Here is a brief list of things that John does differently:
1) Like most other ebook sellers on Ebay, John Lists hundreds of ebooks for sale and prices them at ninety-nine cents. John doesn't hope to make a profit from the sale of these ebooks though. Instead John uses the cheaply priced ebooks as "loss leader" products, that is, a means of drawing buyers into his Ebay store. Once the buyer has vistited John's store he can sell them higher priced products.
2) Viral ebooks. This is a crucial component of John's strategy. Whenever John creates a new info product he includes a link back to his store and other products and includes master resell rights. This creates a "traffic explosion" as he calls it to his ebay store
3) Rebrandable ebooks. John sells these as both loss leader products and as an inexpensive means of promoting his affiliate programs. With the sale of a rebrandable ebook the seller will earn a little bit of money up front and potentially hundreds of dollars from back end sales.
4) Newsletter subscribers. According to John, obtaining newsletter subscribers from his auctions is what has made him so successful. John does this by linking all of his auctions to his about me page. Once the person clicks thru to his about me page the visitor is offered the chance to join his newsletter. Additionally, John delivers all of his ebooks thru an email delivery system that captures subscribers. By using these two methods John has managed to build a list of more than 19,000 people. This list alone brings in over tens of thousands of dollars for John's business.
If you are interested in learning more about John and the Ebay tactics then you should get a copy of his ebook "Auction Traffic Explosion" available at http://www.auctiontrafficexplosion.com. You can also visit his ebay store by looking for "Planetsms" in the ebay member director.
But now things have changed.
Ebay has finally recognized the huge profit potential in opening up their vast marketplace to ebook sellers. The process of listing ebooks on Ebay and providing the buyer an instant download link has become incredibly simple, even for those who are not very web saavy. The main problem faced by many ebook sellers who list their products on Ebay is actually making money in a market where the average price for an ebook is less than two dollars. After listing and paypal fees the final price drops even further. Unable to figure out how to make a profit, many ebook sellers give up quickly or never try selling on Ebay in the first place.
The truth is, selling ebooks on Ebay is actually extremely lucrative. Many of the top ebook sellers are pulling in hundreds of thousands of dollars a year from their Ebay business. The difference between these top sellers and the average ebook seller is mainly in the methodology employed. Essentially those sellers who consistently pull in huge profits from Ebay are doing so because they have managed to turn selling ebooks on Ebay into a science. Recently, I was fortunate enough to talk to John Thornhill, who started selling ebooks on Ebay back 2005 and by the first quarter of 2007 was pulling in an astonishing $400k+ from his Ebay business. Needless to say, John does things just a little bit different than the other sellers he competes with.
Here is a brief list of things that John does differently:
1) Like most other ebook sellers on Ebay, John Lists hundreds of ebooks for sale and prices them at ninety-nine cents. John doesn't hope to make a profit from the sale of these ebooks though. Instead John uses the cheaply priced ebooks as "loss leader" products, that is, a means of drawing buyers into his Ebay store. Once the buyer has vistited John's store he can sell them higher priced products.
2) Viral ebooks. This is a crucial component of John's strategy. Whenever John creates a new info product he includes a link back to his store and other products and includes master resell rights. This creates a "traffic explosion" as he calls it to his ebay store
3) Rebrandable ebooks. John sells these as both loss leader products and as an inexpensive means of promoting his affiliate programs. With the sale of a rebrandable ebook the seller will earn a little bit of money up front and potentially hundreds of dollars from back end sales.
4) Newsletter subscribers. According to John, obtaining newsletter subscribers from his auctions is what has made him so successful. John does this by linking all of his auctions to his about me page. Once the person clicks thru to his about me page the visitor is offered the chance to join his newsletter. Additionally, John delivers all of his ebooks thru an email delivery system that captures subscribers. By using these two methods John has managed to build a list of more than 19,000 people. This list alone brings in over tens of thousands of dollars for John's business.
If you are interested in learning more about John and the Ebay tactics then you should get a copy of his ebook "Auction Traffic Explosion" available at http://www.auctiontrafficexplosion.com. You can also visit his ebay store by looking for "Planetsms" in the ebay member director.
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