6 Do"s and Don"ts of Joint Ventures
One of the things that separates the small-time 'wannabe' Internet marketer from the ultra-successful one is the ability to do effective JVs (joint ventures).
JVs are nothing more than two or more people teaming up to use each other's strengths to make up for their weaknesses.
For example, a product creator with no list may JV with a large list owner that needs a product to promote.
With that in mind here are some do's and dont's for successful joint ventures.
DO ask.
If you are interested in doing a JV with someone, you have to ask.
Waiting for them to contact you only wastes time, and may never happen.
Make the first approach and see what happens.
The worst is that you won't get the JV deal (which you didn't have anyway).
The best is that they will say yes, and it will be wildly successful.
DO be businesslike.
This doesn't mean you have to be overly formal or stuffy, but you should avoid being flippant or too informal.
Be polite and respectful and state what your offer is.
Being businesslike includes knowing the person's name, and addressing your offer accordingly.
DO have something to offer.
The key letter in JV is the 'J'.
Remember, you are doing this together, so you have to bring something to the table as well.
If you feel your potential JV partner has a lot more to offer than you do, then craft your proposal in a way that gives them more in return.
DON'T assume you hold the upper hand.
A lot of times the amateur JVer will try to position themselves as something bigger than they are.
However, if it were true that they were doing that well, then why are they looking for partners.
While you may not have as much to offer, you can always structure your proposal in a way that's fair to all parties.
DON'T spam.
Unfortunately, I had to bring this up.
You can approach as many people as you like, but remember, you are addressing them by name.
Therefore, you can't send out 10,000 JV proposals at once.
Using a template is fine, and even recommended, but sending the exact same generic message to everyone will get you nowhere.
DON'T give up.
Trying to snag JV deals can take a lot of work.
A refusal may only be for this particular offer, maybe the timing is bad, or what you have isn't a good fit.
Consider any feedback you receive as an opportunity to refine your offer.
Stick to it, and eventually you will find a JV partner.
JVs are nothing more than two or more people teaming up to use each other's strengths to make up for their weaknesses.
For example, a product creator with no list may JV with a large list owner that needs a product to promote.
With that in mind here are some do's and dont's for successful joint ventures.
DO ask.
If you are interested in doing a JV with someone, you have to ask.
Waiting for them to contact you only wastes time, and may never happen.
Make the first approach and see what happens.
The worst is that you won't get the JV deal (which you didn't have anyway).
The best is that they will say yes, and it will be wildly successful.
DO be businesslike.
This doesn't mean you have to be overly formal or stuffy, but you should avoid being flippant or too informal.
Be polite and respectful and state what your offer is.
Being businesslike includes knowing the person's name, and addressing your offer accordingly.
DO have something to offer.
The key letter in JV is the 'J'.
Remember, you are doing this together, so you have to bring something to the table as well.
If you feel your potential JV partner has a lot more to offer than you do, then craft your proposal in a way that gives them more in return.
DON'T assume you hold the upper hand.
A lot of times the amateur JVer will try to position themselves as something bigger than they are.
However, if it were true that they were doing that well, then why are they looking for partners.
While you may not have as much to offer, you can always structure your proposal in a way that's fair to all parties.
DON'T spam.
Unfortunately, I had to bring this up.
You can approach as many people as you like, but remember, you are addressing them by name.
Therefore, you can't send out 10,000 JV proposals at once.
Using a template is fine, and even recommended, but sending the exact same generic message to everyone will get you nowhere.
DON'T give up.
Trying to snag JV deals can take a lot of work.
A refusal may only be for this particular offer, maybe the timing is bad, or what you have isn't a good fit.
Consider any feedback you receive as an opportunity to refine your offer.
Stick to it, and eventually you will find a JV partner.
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